In ancient Chinese rituals, straw dogs were used as offerings to the gods. During the ritual, they were treated with the utmost reverence. When it was over and they were no longer needed, they were trampled on and tossed aside.
It was in that spirit that my partners in the ad agency asked me to relocate to London in the spring of 1992.
Ours was one of America’s largest independent advertising agencies, despite being co-headquartered in Detroit and Baltimore—two cities not exactly synonymous with the lore of “Mad Men.” We did, however, boast a London office through which we serviced the agency’s largest single client and one of the world’s truly global clients—British Petroleum. That we even had an account like BP was a tribute to the agency’s creativity and tenacity, as well as a perfect reflection of its unorthodoxy.
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